/demo) to a referral/outreach partner (e.g. American Language Center; Naresh Sendai / Englishers)How to use this: run npm run dev, open http://localhost:3000/demo, and full-screen the browser (Cmd+Ctrl+F). Advance with the → arrow or by clicking the right edge of the screen. Don't read this word-for-word — internalise the beats and talk to the person. Each slide heading below matches a slide in the demo, in order. Total runs about 5–6 minutes with natural pauses.
Before you tailor: swap in the partner's name where marked, and pick the opener that fits. The story works whether you, your trainer, or the partner's team would run the needs-analysis meeting — keep that flexible if asked.
"Thanks for making the time. You know this market better than most — there are embassies, INGOs, and government bodies here whose staff work in English every day, and who have real training budgets. I want to show you a way to win that work by doing something the usual providers simply can't. Give me five minutes."
[Advance.]
"Here's what every one of those organisations has in common: their teams are mixed-level. In one room you'll have someone who writes beautifully but freezes the moment they have to speak — sitting next to someone who's the exact opposite — sitting next to someone two full levels below both of them. A standard course, a textbook and a photocopied worksheet, is too hard for half the room and too easy for the other half. Everyone in that room feels it. Nobody's impressed. That's the gap we walk into."
"So we don't start with a textbook. We start with a structured needs analysis — a real conversation about what this team actually does in English. Do they chair donor meetings? Write situation reports? Brief a ministry? That conversation does two jobs at once. It signals to the client that we take their actual work seriously — which by itself earns trust no off-the-shelf provider gets. And it becomes the precise input that builds their course. Whoever runs that meeting — you, a trainer, your team — the tool captures it, and everything downstream is generated from it. So the course is genuinely theirs, not a template with their logo on top."
[Point at the flow: needs analysis → engine → bespoke curriculum.]
"Next we measure where each person actually is — respectfully. No exam. We triangulate three quiet signals: a self-assessment against international can-do standards, a short sample of their real work, and an expert review supported by AI scoring. And we report it skill by skill — speaking, writing, listening, reading — never a single number. This is the real profile of a team. You can see the spread, B1 to C1 in one group, and how uneven each individual is. That picture alone sells the rigour: it shows the client we see their people as they really are."
"Now — a delicate point we handle carefully. You will never ask a country director or a ministry head to sit a placement test. It's the fastest way to lose the room. So we don't. Their written answers to the needs questionnaire are already a writing sample. We read their spoken English in the meeting itself. It stays a confidential impression — used only to pitch and tailor at the right level. Never scored, never shown to them, never on a report. Respect, not surveillance. And it means we walk in already speaking at exactly their level."
"All of that — the needs analysis and the placement — triggers a bespoke, leveled course. These are real outcomes, anchored to CEFR, the standard embassies and donors already recognise, and built backward from what this team actually does. And notice they ladder: a foundation outcome for the B1 learner, a stretch outcome for the C1 learner — in the same course."
"Let me make that concrete, because 'leveled curriculum' is just a claim until you see a lesson. Session one tackles the single biggest complaint donors have: reports that bury the point. Here's a real before — four sentences of throat-clearing before you ever reach the recommendation. And here's the after the participants learn to write: recommendation first, evidence behind it, every word earning its place. And here's the part that matters — the same activity comes in three tiers. The B1 learner gets sentence frames and a model. The C1 learner is pushed to add a standalone executive summary. Same task, three levels, one room."
"So how do you run a three-tiered lesson without it being awkward — without the weaker learners realising they got the easier sheet? You don't use paper. Each learner opens the lesson on their own phone. Watch — this is the B1 learner's phone, and this is the C1 learner's. Same session, same moment, but each one scaffolded to that person, invisibly. Nobody feels singled out."
[Pick up your phone or point to each one. Tap a "Language to use" card to show it's interactive. Then pause — let it land.]
"And it works offline, so a power cut or a weak signal never stops the class. This is the thing I have not seen a single other provider in this city do."
"You present from a clean deck — with private facilitation notes only you see. No whiteboard, no photocopies, nothing to carry. The whole experience looks and feels premium, because underneath it's serious instructional design: backward design, ESP needs analysis, the CEFR framework. That's the credibility that wins donor-funded and government work."
[If they're engaged, click "Open the trainer deck" and press s to show the speaker notes — "this is what I'd see, the room only sees the slide." Optional.]
"Underneath the polish, this is serious instruction — CEFR-mapped, level-targeted, built for their real tasks, delivered paperlessly, and documented at the end. Rigorous underneath, effortless on the surface. That's what wins donor-funded and government work."
[Pitching a client? End here: "I'd love to run a first program for your team — can we find one cohort to start with?" The next two slides are for partner pitches only — advance to them when the person across the table is ALC or Naresh.]
"Now let me be straight with you about the money — because I know what you think when you see dollar figures. Nobody in Kathmandu pays that for a course, and you're right. But this isn't a course. There are two markets here. The commodity market sells a course; every provider looks the same; the buyer's only lever is price, so they haggle. The premium market — embassies, INGOs, donor-funded agencies, ministries — isn't buying a course at all. They're buying a documented outcome they can show a donor. They budget in dollars, and they compare us not to a local price list but to flying in a consultant. Same teaching — a completely different buyer. And we're the only ones in the room who can hand them the document they're actually paying for."
"And here's where you come in. You bring the relationships and the access, and you keep them warm. We bring everything else — the research and targeting, the pitch, the close, the whole program, and the outcome report. You earn a recurring share of every program you help open, and it keeps paying as they renew."
"So here's my proposal: let's pick one or two of your warmest contacts and run the first program together — at my cost, not yours. You see exactly how it works, and how it pays, before you commit to anything."
[Stop talking. Let them respond.]
npm run dev running and /demo open and full-screen. Click once through it beforehand so the phones and deck are warm.